The most challenging of environmental questions are behavioral
How can we get people to minimize waste, water usage, or fossil fuel consumption?
How do we stop people from buying rhino horn, tiger parts, or—less pernicious but equally destructive—unsustainably caught fish?
The good news is that we humans are getting better at boosting knowledge, shifting attitudes, and changing behaviors to effect positive change.
But the time has come to evaluate what has worked and what has not, when it comes to behavior change.
That means examining past campaigns and the best social science, and then replicating these “bright spots” to amplify success.
via Driving Change Through Pride of Place | Stanford Social Innovation Review.
